The Canadian Comedy Awards & Festival is a unique annual event dedicated to promoting and building awareness of Canadian comedic talent. CCA&F asked G Strategic to rebrand the 2010 Festival as a serious tribute to Canadian Comedy.
From the start, the CCA&F identity has featured a beaver mascot. As a generic concept, the beaver had been re-versioned over the years. G Strategic created a new mascot, Woody – endearing, comical, and earnestly Canadian. A logo was created featuring a fun font and a playful Woody brandishing the obligatory maple leaf. Ha!
