Green Citizens Student Handbook

environmental leadership at seneca college

Seneca College is a Canadian leader in post secondary environmental education. In 2011 Seneca launched “Green Citizen” to take the college’s environmental focus to the next level. Green Citizen is an awareness campaign, engagement strategy and curriculum unit rolled into one.I produced a written report articulating the project and conducted a series of brand exploration sessions with Seneca students prior to conceptualizing and designing a 32-page “Green Citizen Handbook”.Soviet=era constructivist posters served as a tongue-in-cheek inspiration for Seneca’s activist initiative.