The power of efficiency

Toronto Atmospheric Fund

Established in 1991 as the world’s first municipal climate agency, Toronto Atmospheric Fund is dedicated to helping the city, its residents and businesses reduce their climate footprint. To celebrate 20 years of leadership and success, TAF asked me to design a “Vision” brochure that would be the basis of an organizational re-brand.I designed a “graphic universe” that TAF will carry over into digital and print applications, including a custom illustration style that support the brand and clarify TAF’s activities and work process.TAF and the Power of Efficiency – “greening” Canada’s largest city.